How To Create A Facebook Business Page
If you are planning to run ads, the first step is to create a Facebook Business Page. This is required whether you are a traditional brick and mortar business or a solo online entrepreneur.
Regardless of what you are selling online, having a Facebook Business Page will help you look more professional and your customers will expect to be able to find you there.
Luckily, setting up a Facebook Business Page is extremely easy and will only take a couple of minutes!
Step 1: Add Your Business Name and Description
Go to https://www.facebook.com/pages/creation/ to start creating your business page.
Enter the name of your business if you have one, otherwise feel free to use your own name. This page will be different from your personal Facebook page, so many solo entrepreneurs simply use their own name as the name of their business page.
For the category, pick one that makes the most sense for your business. Try to think of how you would describe your business in a word. You can also choose “Entrepreneur” as a general category if you aren’t sure what to pick.
Finally, add a brief description of your business and what products and services you offer. You only have 255 characters for this section so keep it brief and to the point!
Finally, hit Create Page at the bottom to move to the next step.
Step 2: Adding Images
After your page has been created, a small box will pop up letting you know you can now add images to your newly created page.
Staying on the same page you just created, scroll down on the left hand side until you get to the Images section.
Add a profile picture or logo of your business. The dimensions of this profile picture should be square and at least 180 x 180 pixels.
Next, you should also add a Cover Photo that will appear along the top of the page. This can either be another image of you or a product you sell in your business.
I recommend having this be an image with a quick text description explaining what makes your business unique. You can use a free website like Canva to quickly create a graphic with text over it, or you can simply use a photo you already have.
The dimensions of this cover image should be 1640 x 856 pixels.
Next click Save to move to the next step.
Step 3: Add a Username and Button Action
The basics of your page are now finished, but there are a few more simple things you can do to customize it.
First, you can choose to customize a Username for your page. This will help people find your page, so choose a username that is available and makes sense for your page.
Next, you should also add a “button” which will appear in the top right of the page. This should be the action you want your visitors to take, whether that is visiting your website, sending you an email, or booking a phone call with you.
Simply click the “Add a Button” box on your page and choose from the list of available actions.
Step 4: Add Other Business Details
Finally, Facebook will prompt you to complete any remaining information in a bar on the left-hand side of your page under the “Set Your Page up for Success” section.
You will have already completed the “Establish Your Page’s Identity” section, so click on the “Provide Info and Preferences” section to open it.
In this section, you can add any relevant information about your business including your website, location, and phone number.
If a section does not apply to your business, such as if you do not have business hours or an address, then feel free to leave those sections blank.
Step 5: Next Steps
Congratulations, you’ve now done everything you need to to create your own Facebook Business Page!
You can now use this page as much or as little as you want. Feel free to publish new posts, engage with customers, or simply keep the page as it is if someone searches for you.
Even if you do not plan to actively use your Business Page it’s important to have one for several reasons, mainly to have the ability to run ads and keep your personal and business Facebook worlds separate.
If you want to run ads, the next step is to create a Facebook Business Manager, so read our guide and get your ad account up and running in no time!