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How To Create a Facebook Business Manager

The Facebook Business Manager is an essential tool to use Facebook to help your business.

Setting up a Business Manager account is completely free and gives you the ability to do many important Facebook related tasks for your business, including managing Instagram and messages directly from Facebook, add team members to run specific parts of your Facebook presence like managing your page and ad account, the ability to see detailed analytics of traffic to your Business Page and more.

If you want to run ads for your business, like I recommend, then having a properly setup Facebook Business Manager is very important!

In this post I will walk you through the step by step creation of your Business Manager page so you can start using Facebook to help your business and get more customers!

Step 1: Go To The Facebook Business Manager Website

Go directly to and log in to Facebook using your normal account. Next, click “Create Account” in the top right hand corner to start creating your Facebook Business Manager.

Business Manager Create Account

Step 2: Business Details

Enter your Business details in the box that pops up, including your business name, your own name, and your business email address.

It’s best to use a different email from your normal Facebook account login email. If you have for your business then use that, otherwise you can create a separate Gmail account for business related activities and use that.

Click submit on the bottom right when you have entered the information.

Create Business Account Details

Sometimes Facebook will ask you to enter more information about your business. Enter your business address if you have one, or if you work from home you can enter your home address.

One important note: At the bottom of this page is a checkbox that says “This account primarily uses Facebook tools or data to: Promote its own goods or services OR Provide services to other businesses.” You want to choose the first option of “Promote its own goods or services” since you will be promoting for your own business!

Click submit and move onto the next step.

Business Account Created

Step 3: Confirm Your Email Address

Facebook will send you an email to confirm the email address you entered. Go to your email and look for the Facebook email, and click the big blue “Confirm Now” button to confirm.

Confirmation Email

Step 4: Verified Business Manager Home

After confirming your email address you will be sent back to the Business Manager Home page for your business. This will probably look pretty empty at this point, so the next step is to add your Facebook Business Page to your Business Manager so they can be linked together.

Note: If you have not created a Facebook Business Page yet, go to this post on How To Create a Facebook Business Page, complete the steps then come back to this guide.

Email Verified Business Manager Home

Step 5: Add or Create a Facebook Business Page

Next you will either need to Add an existing Facebook Page to your Business Manager or Create a new Facebook Page. Go to the left bar, click Pages, then click Add.

Add Page To Business step 1

If you don’t have a Business Page yet, click Pages, choose “Create a New Page”, then follow the instructions on our How To Create a New Facebook Page post.

Add a New Page

If you do already have a Facebook Page you can add it to your Business Manager account by instead choosing the “Add a Page” option

Add Page To Business 2

After clicking Add a Page you will be given a search box. Enter the name of your business that you used when you created your page, which should be the name of your business or your own name if you set up your business page in your name.

When you start typing in this box your Facebook Business Page should appear. Click on it and then click “Add Page” in the bottom right hand corner.

Search for business page

Once your page is added to your Business Manager, you’ve completed the basic steps!

There are a bunch of other things you can now do with your properly setup Business Manager account, including adding team members or outside agencies to help run your Facebook Ads.

If you want to learn how to set up your own Ad Account for your business, read our article on Creating A Facebook Ad Account!